New York, NY February, 2013 - Tailor Toys LLC, innovators of the PowerUp®  - Electric Paper Airplane Conversion Kit

Will unveil their 2013 product line-up at the American International Toy Fair, February 10-13, 2013 in New York City. The new line is featured with the PowerUp® 3.0 smartphone controlled paper airplane, the PowerUp® 2.0 second generation of the Electric Paper Airplane Conversion Kit, PowerUp® Boat - Power Paper Boat Conversion Kit. PowerUp® Templates - Color Templates for the Electric Paper Airplane Conversion Kit, PowerUp® - Micro Finger Launched Propeller. 

Occupying Booth #4851 at Javits Convention Center, Tailor Toys will display their 2013 PowerUp Toys product line.

PowerUp Toys launched with a singular aspiration: to test the limitations of timeless homemade toys with technology, to go beyond the possibilities that have confined the imaginations of kids, their parents, and their parents’ parents for oh-so long. Remember learning to fold your first paper boat, car, or airplane? Imagine that boat not merely drifting, but cruising across a pond; paper cars racing down the sidewalk; paper planes soaring high above the trees. Whimsical, perhaps beyond belief, but not impossible. With this, PowerUp Toys has propelled homemade paper toys into the modern world… literally!

In 2011, Shai Goitein – creator of the PowerUp Toys concept – made these thoughts a reality, developing PowerUp’s first product: The Electric Paper Airplane Conversion Kit. The propeller unit transforms your homemade paper planes into electric aircrafts capable of twisting and turning through open skies for 30 seconds or more - a paper airplane 2.0! NASA engineers are raving about PowerUp’s first eco-friendly, innovative design, which was awarded the ATA 2012 Best Hobby Product of the Year.

PowerUp™ 2.0 Electric Paper Airplane Conversion Kit.

The Kit attaches easily to any paper airplane made of standard A4 or 8.5”X11” copier paper and includes a power unit, quick charging unit and spare propeller. The design has superior ergonomics making the quick charging and launching process very easy. Ages 8 Available June 2013

PowerUp™ Boat - Powered Paper Boat Conversion Kit. The windup motor unit transforms your homemade paper boat into a powered boat. The kit includes special waterproof printed paper and pirate themed accessories. PowerUp™ Boat can easily attach to any paper boat made of standard A4 or 8.5”X11” copier paper. The do-it-your-self product involves experimentation and creativity. Ages 8 Available July 2013

PowerUp™ 3.0 - smartphone Controlled Paper Airplane Conversion Kit. The Smart aerial unit transforms your homemade paper airplanes into a controllable aircraft that can soar for up to 10 minutes. All you need is a Smart Phone with Bluetooth 4.0 technology the newly developed flight control app and some paper for the airplane. PowerUp™ 3.0 can attach easily to any paper airplane made of standard A4 or 8.5”X11” copier paper. The innovative design makes flying surprisingly easy. Ages 12+ Available August 2013

PowerUp™ Templates 40 Full Color Themed Paper Airplane Templates. The kit compliments the PowerUp™ 2.0 and the PowerUp™ 3.0. The highly detailed illustrations follow the invention of flight from the Leonardo De-Vinci age to the age of the stealth bomber. Ages 8+ Available May 2013

PowerUp™ Snap The world's smallest finger launched propeller! Just SNAP your fingers and the SNAP will zip into the sky.  Ages 8+ Available May 2013